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David DiFrancesco's Page
Profile Information
- How Long Have You Been a Personal Trainer?
- Forever
- What do You Specialize In?
- Training for Military, Police/Fire, Special Ops, SERE, ECW/EHW, Environmental, Altitude and Survival/Outdoor.
- What are You Looking For in This Community?
- Chat With Other Trainers That Can Relate, Marketing Tips and Advice, Networking With Other Trainers
- Where are You From?
- Pennsylvania
- Do You Have a Website?
- http://www.warriorworkout.com
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Comment Wall (9 comments)
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I actually live in Santa Monica, Ca now and business is amazing here, not so sure about CT. I haven't lived there since I was 17. I do know it is much more seasonal there then it is here. My clients are training all year long here. The weather and the energy are amazing.
Hope things are well with business where you are.
-James
I like the idea of doing different training on different days.
Have the indoor facilities too which is good because lets be honest weather in the UK sucks!
Im going to put the idea to the school as soon as i start so i can always hone the ideas o the boys and trial things and see how they find it and get feedback from them...
Those are two great niche markets! And from what I'm reading you have PLENTY of experience in the second niche. You kidding me? A professional rugby player training young athletes... that's a BUILT in level of expertise. Don't worry about not having expertise in American style boot camps. I do these myself and honestly... nothing to them. Think of the training camps you attended as a rugby player and implement some of those ideas. Speed drills, plyometrics... add a few 'American stuff' and you'll be good to go. One thing I'd recommend in the boot camps... vary them up... make a list of ALL the different things you've seen or would like to have in a boot camp (remember, the less equipment you have to haul around the better)... pushups, abs, sprints, jumps, bands, speed rope, kettlebells,... whatever. Then once you have the list, start grouping them into 'days'. One day could be 'speed' training... others could be built around other things. Break it up into whatever structure you like. Personally I tend to have strength, speed, body-movement and fat-burning drills in each workout.
The only thing I think you'd have to concern yourself with is the weather! (you can always do this indoors too!)
But from what I see Ollie, you're in a great position to do both of these. Especially the very niche you're concerned about... a professional athlete training younger athletes... can't get any better than that.
Cheers.
David
www.warriorworkout.com
But no experience in the second niche...
Ollie
Thanks for the kind thoughts about my site and business. To be honest it was a progression for me. Like many, I started out being a 'generalist'... took anyone and everyone who would train. Now, at the start of a business, that helped because it got the income coming in. I was nervous to turn anyone away. However, I knew in my heart that there was some types of training I enjoyed more and types of individuals I preferred working with. From that point I created my 'niche', but I launched it 'part-time' without jeopardizing my existing business (have to make money after all). It still isn't to the point where it is my sole source of clients (I still have the 'general' clients too), but I'm growing the niche and at some point will work it full time. Think of it more as a 'program' or type of training in my existing business.
From a business standpoint, I also find this type of training to be most useful... you can train one client or several at the same time so it can be scaled to any number of people. Also, as it doesn't use machines, from a financial standpoint, is not as capital intensive to launch. Medicine balls, sandbags, dumbbells, etc, does not cost near as much as pull down machines, cable cross-over's, etc.
Over time I found many of my clients needed 'tuned' up in one area... whether it was dealing with a particular outdoor environment, altitude, oxygen deprivation, transition from water to land, etc... and those became specialized training services, which will grow as well in the program.
When you work with clients, or talk with potential clients, listen for what they're asking and observe what they're needing. Even a highly trained individual may need some tweaking in some aspect of their training. Also, and most importantly, listen to your own heart. What sports, activities and training do you most enjoy? Think of niches around that too (Golf, tennis, etc)... people tend to gravitate to people who are passionate about their work and when you're doing what you truly love... voila!
Finally, it's easy to be trapped into lots of great ideas and lots of ways to go... but you'll spend a lot of time flitting from one idea to another without much to show for it. Settle on a few ideas, launch them, build them, and as the months proceed add more ideas. Business, like bodies are built over time. Allow yourself the opportunity to grow and expand as YOU see fit. Do a bit each day and over the weeks and months you'll see definite progress.
Cheers.
David Di Francesco
www.warriorworkout.com
Thanks for the comment, your website is fantastic, and your your company looks great. Tell me more about it and how you started it, I really want to learn. From looking at it it appears similar to what i want to build to in the UK.
All the best
Ollie