I have a challenge to all the trainers and coaches in the village...
Share your most recent "recession-proof" marketing idea.
I'll start.
I recently gave a free speed clinic to a local lacrosse team (not the whole club mind you) and the parents were so amazed at what they didnt know and what I brought to the table and showed the athletes how it applied, I have a meeting with the league president next week. Wish me luck!
I know of a trainer that Challenged all the Restaurants in his area to see who had the fittest staff. He offered a free saturday bootcamp for them. It generated a ton of free word of mouth press, free radio and tv exposure, and a bunch of new clients...
I recently have been offering Lunch N' Learns in a 5 mile radius of my studio. I've completed 2 presentations. I have a major opportunity with a corporation for on site personal training. I am competing with 2 others for the business. Wish me luck! : )